MozTrust is an SEO metric, developed by the Moz Corporation, for measuring the trust level of a web page. This metric is similar to MozRank.
However, unlike MozRank, MozTrust doesn’t consider the popularity of the web page. It has great importance in determination of level of trustworthiness of any web page.
Moreover, MozTrust scores are also taken into consideration while calculating and finding out the page authority of any web page.
How MozTrust is Calculated?
MozTrust score is depicted on a numerical scale from 0 to 10. This scale, like all other metric scales of Moz, is an logarithmic scale – meaning that gaining score from 4 to 5 would be simpler than gaining score from 7 to 8.
It is ideally calculated according to the distance of a certain web page from the entrusted seeders. Like other SEO metrics, it is also based on the external links of your web page.
A web page, which has direct links from entrusted seeders, has high MozTrust score. These seeders are initially identified by the servers and used while calculating this metric. Trusted seeds mainly includes Educational websites, websites of Government entities, Media websites, other authority sites, etc.
The web pages that gets external links from these trusted seeds get a boost in their trust levels.
The algorithm for MozTrust was developed by engineers from Yahoo! This algorithm is no different from the trust algorithms developed by other search engines like Google and Bing.
Though MozRank and MozTrust cannot be compared directly, their combined effect appears during the search results of the various search engines.
Domain level MozTrust is yet another term related with MozTrust, the difference being that instead of a single web page, the complete domain is considered in this case.
The Domain Level Moz Trust takes into consideration the distance of a Domain from the entrusted seeds. While doing this, it doesn’t take into account the Moz Trust scores of single web pages of that website.
New web pages which are being hosted on domains having high domain level MozTrust score get an added initial advantage.
Domain Level Moz Trust scores also range between the values of 0 to 10. As the scaling procedure is similar to MozTrust, it is also a logarithmic scale.
How to Check MozTrust Score?
The MozTrust score of an individual web page can be checked using the Open Site Explorer. Along with checking the score of a single web page, scores of two different domains can also be compared using Open Site Explorer.
Subscribers of Moz Pro can also check the MozTrust score of various web pages using the MozBar SEO toolbar.
How to Improve MozTrust?
Now let us discuss the various techniques for improving the MozTrust score. One important way is link building.
Make sure the links are from authority sites. Also, links from educational websites, Government websites and other famous media websites increases the score.
When linking with these websites, you must take care of the relevance of the content, as this is another aspect which is taken into consideration while calculating this score.
Last but not the least, if you want to increase the MozTrust score, write quality content on your website.